What we did
Concept sprint • UX/UI design • prototype
We flew down to Jamaica for a one-day concept sprint with two goals for the bank:
- introduce them to using desig-thinking to quickly and thoroughly reimagine a process, and...
- help them reimagine how a customer could more easily receive a loan
In the days following the workshop, we created a prototype of a smartphone app in which an existing customer could receive a loan in two minutes (today it takes multiple days!).
The app pre-qualifies the customer for a loan and makes it easy for her to quickly fill out the application.
Personalization & Customization
The app allows her to easily customize her payments to what works best for her, and breaks down the loan into an easy-to-compare cost per day to help her gauge the difficulty of paying it off.
When she has questions, the intelligent engine can help provide answers in an interactive format.