Working together to design people-first solutions
We strive to understand user experiences so we can craft solutions that are smart, elegant and user-friendly.
Our initial goal in any project is to understand our client's business opportunity and target audience. Aligning our team with user needs from the beginning grounds our perspective and enables us to design effective solutions throughout the design process.
Through insights gained, we generate multiple solutions that address user needs and an identified problem statement. Through the use of timed ideation exercises, low fidelity sketching and storyboarding sessions, we get everyone expressing their ideas in a rapid, visual way to explore and experiment with limited constraints. We highly encourage client participation.
Not every idea is actionable or feasible. Some concepts will address the user needs and problem statement better than others. Prioritizing the design efforts to the most viable solution and understanding where the team still has questions will define what to test and prototype.
Prototyping is a low cost and rapid way of gaining insights about what the product needs to be. We start with creating a script based on tasks that need to be tested and questions that need to be answered. From there we create screens that reflect the scenario, ranging from hand sketches to highly polished clickable designs.
Our goal is to get the design in front of existing or potential users and business stakeholders to identify what’s working and what requires deeper thought and attention. We ultimately want the product to be useful for your target audience so their perspective will provide the valuable insights we need. The end result will help us understand where we can confidently invest time as we further iterate and move forward.